the pendulum swings from one extreme to another.
the pendulum is always swinging… momentarily finding a center point, but always drifting to the opposite extreme before returning to center again.
what was once acceptable and commonplace is forbidden and inappropriate. consider a book like Nabokov’s Lolita, a story about a forbidden relationship between a 12 year old girl and her stepfather. Originally meant to be erotica, it was later classified as one of the greatest novels of 20th century. a story about sexual predation of a minor. Call it morals or ethics, this book could not have been published in our current time, yet in the 50’s it was allowed to exist, and has morphed into something greater then itself.
here’s an interesting post of some weird sensibility in advertising spanning the 20th century. Using an underaged model (coiffed and madeup) to promote a line of cosmetics is reminiscent of Lolita and more recently of JonBenét Ramsey. It feels wrong or at least akward, but there was a time when it was acceptable enough to use as a concept in an advertisement.
Maybe it’s just the stupidity of the creatives creating the ad campaign… I like Dr Pepper as a soft drink, but i dont associate DP with Dr Pepper. The “I heart DP” campaign probably needed a little more oversight/QC (or common sense) before it was released.